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Is it necessary to build a company website in a traditional industry in Chuzhou?

Does an individual company in Quzhou have to build its official website? Does it help the company? Today I will talk to you about some benefits of corporate sites.

It is actually necessary for an enterprise to build a website. First of all, it can prove a company's strength. Another thing is that customers understand your company. Your company can put its own products or services on the website for customers to check. . Let users know the company, that way it can increase the value of users' trust in the company!
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Okay, so let me talk about the definition and type of associated websites
Affiliated websites refer to multiple independent websites owned or controlled by the same institution, and these websites have mutually promoted associations. Related website marketing uses related websites as the main network promotion tools, and various network marketing methods adopted in order to achieve the overall goal of enterprise online marketing. For example, on the website link page of ZTE's official website, the following companies are listed: ZTE Mobile, Wuxi ZTE, ZTE Liwei, ZTE Information, ZTE Soft, ZTE New Communications, National Technology, ZTE Online, ZTE Supply Chain, Shanghai ZTE and so on. The affiliate website construction is divided into the following types:
Brand-related: suitable for multi-brand enterprises. Quzhou Kuaiwang (zxsuliao.com) is a typical case of brand-related websites. Each brand has an independent brand website, and each brand website has no direct link relationship. Each brand website can directly link to the official website and get the link of the main station.
Product-associated type: suitable for multi-product series or multi-business enterprises, different types of product / enterprise information can be carried through an independent website. Product affiliate is the most widely used affiliate website model.
Service-related: suitable for companies with long business processes or complex sales channels, such as providing product after-sales services, driver downloads, online software upgrades, online product sales, etc., each business process can be used as a relatively independent related website form Existing, each link is interrelated and relatively independent, which greatly reduces the complexity of management, so it is often adopted by some large group companies, such as Lenovo Group, Samsung Electronics, Sony, etc.
Marketing related: other related website forms established or controlled for the purpose of online marketing. In addition to the standard forms of related websites, it also includes various forms of related websites, such as thematic event websites, independent blog websites, third-party websites, partners or other agencies' websites. ) And foreign language websites (facing external customers) and link to each other at the same time.
Network marketing value of associated websites
The emergence of affiliated websites has greatly expanded the channels and expressions of the official information sources of enterprises, which has enriched the company's online marketing resources and provided more channels for users to obtain information. The online marketing value of associated websites can be summarized into five aspects.
Improve the efficiency of website operation and maintenance and reduce the difficulty of online marketing management: When formulating online marketing strategies with a highly centralized corporate structure, the problem of low communication efficiency between various departments is often faced. And centralizing the content and services of all companies and departments in the group on one website platform not only greatly increases the complexity of the technical architecture of the website platform, but also brings a lot of inconvenience to users in obtaining information. The affiliate website strategy can independently plan and operate the websites of each department / branch based on the unified brand image of the group headquarters, which is more convenient to formulate and implement website operation plans and efficient network marketing management control.
Related websites have enriched the form of corporate online marketing information sources: In addition to the official website ’s more formal and rigorous corporate news, product information, and other basic content, users often need richer information content and flexible and diverse forms of expression. The form of the website to meet user needs is more convenient than the official website, and it is more convenient to operate and promote.
Expanded network information transmission channels and increased visibility of corporate information networks: Creating as many network marketing information transmission channels as possible is one of the basic strategies of network marketing. Each affiliated website has its own independent positioning and corresponding information resources. Each independent affiliated website can or can be independently indexed and displayed by search engines, which can increase search engine visibility. Similarly, each associated website can also increase the visibility of the network through website links, social network referrals, and online advertising promotion.

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